This is current a work-in-progress
UI Challenges
These are a series of online Design Challenges that gives topics for users to work on. The theme for each individual days have been labelled accordingly
e2i Campus Branding Campaign Proposal
PROJECT TYPE
Branding, Art Direction, Graphic Design
YEAR
2020
CLIENT
e2i
e2i is the empowering network institute for workers and employers seeking employment and employability solutions.
They would like to create a set of artworks for pillar wraps at L1 (Employer/Job Seeker focused), L1 lift landing (Employer focused) and L2 lift landing (Job Seeker focused). I focused on L1 pillar wraps, L1 lift landing and lift door.
The artworks should use a triangle motif to showcase the tripartite relationship between workers, employers, and the government and the three key thrusts of e2i.
I am tasked with developing a design direction concept for spatial advertising that showcases their services.
PROPOSED CONCEPT
"Molding the Shape of Progression"
"Molding the Shape of Progression” is the theme of the concept I proposed. It aims to represent e2i's contributions to Singapore's career landscape by shaping and molding the minds of job seekers and employers with the government to close the employability gap and increase productivity.
The custom illustrations are drawn to be constraint within the shape of e2i's triangular motif to express the main brand motif. The designs also feature the grouping of 3 triangular motifs, as seen on the lift lobby design and the background of the pillars. They convey the tripartite relationship between workers, employers, and the government that e2i wishes to accomplish.
FINAL ARTWORK & MOCK UP
To showcase the design, we have to project the visuals onto physical spaces.
FOLLOW-UP
Although this is just a proposal, it was still a concept I am relatively proud of. Due to sudden change in plan, my company was not able to proceed with the design proposal. The project became a mixture of human resource management which my company was not able to manage. However, I will take my experience from presenting my works to attending meetings as a skill I will continue to build on.
